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 BEST
 SEO
 TOOLS

Semrush
ahrefs
mangools
SpyFu
Answer the Public
serpstat

Core Features

The Good & The Bad

SEMRUSH

  • Powerful Keyword research tools to boast traffic and improve Serp ranking

  • Technical SEO tools to analyze site health and its crawlability with ideas to improve site ranking

  • Grow the website traffic with competitor analysis tools

  • Grow amazon business with traffic insights, listing alerts, product research and PPC optimizer and many more 

  • Tools for content marketing to create data rich content strategy for your audience

  • Tools for local SEO to increase website traffic with position checking and on Page SEO checker

  • Improve your Google's SERP ranking with position tracking and many more

  • Streamline and grow social media management with Semrush monitoring and ads management 

  • Backlink analysis with backlink analytics, backlink gap and Backlink Audit Tools

  • Competitive analysis tools for SEO like keyword gap, organic research and backlink analytics

  • Get topic ideas with Semrush distribution and content creation tool like content marketplace and topic research

  • Content SEO optimization with SEO content template and SEO Writing Assistant

  • Understand the market trends with market analysis tool of 190 countries with more than 500 TB data 

  • Keyword magic tool, keyword manager and PPC keyword tool for PPC keyword research

  • SEO writing assistant and On page SEO Checker tools for website monetization, a powerful tool for AdSense publishers, bloggers and affiliate managers

​The Good

  • Powerful Keyword research tools to boast traffic and improve Serp ranking

  • Semrush helps you find any issue or error in your website and also resolve it

  • Tools for content marketing to create data rich content strategy for your audience

  • Tools for local SEO to increase website traffic with position checking and on Page SEO checker

​The Bad

  • Semrush require skills to understand all the features it offers

  • Its price is expensive and the no of features with Pro user are also limited

Price Plan

  • Pro (For newbies) :  119.95 $ / mo

  • Guru (SMEs or growing agencies) : 229.95 $ / mo

  • Business (For large agencies) :          499.95 $ / mo

semrush

Core Features

The Good & The Bad

  • Lite  :  99 $ / mo

  • Standard : 199 $ / mo

  • Advanced : 499.95 $ / mo

  • Enterprise : 999.95 $ / mo

AHREFS

  • Unlimited number of verified projects can be tracked after verification of ownership 

  • Google search console can be connected which can switched over for an overview

  • Folder option where all your projects can sorted

  • Get email notification for the projects

  • Thousands of keyword collection from 171 countries with data from 10 search engines

  • Displays keyword difficulty score to find where keyword stands

  • Ahref shows estimated number of people clicking a keyword with Click metrics

  • Ahref gives a quick overview of top ranking pages and SEO metrics

  • With Ahref you can also save a keyword for future reference

  • Get an idea of the trending keywords with search volume

  • Find, prioritize, and filter best keywords

  • Advanced tool for a deeper look like Clicks, Clicks per search, % of Clicks, % of Paid Clicks vs Organic Clicks and Return rate

  • Get the traffic potential of your potential keyword in the SERP overview report

  • Thorough analysis of the website health, SEO issues and provide recommended solution

  • Aherf highlights 100 plus pre identified SEO  related issues like performance, HTML tags, social tags, content quality, localization, incoming links and outgoing links

  • Ahrefs monitor your Google ranking through Ranking tracker both on Desktop and mobile

  • Get a clear visibility of SEO progress by Rank tracker progress

  • Ahref gives you a visibilty against your competitords and reports on three area as Ranking progress, SERP features and Search traffic

​The Good

  • Unlimited number of verified projects

  • Site audit

  • Ranking tracker

  • Click map

  • Advanced research tools for deeper looks

  • Potential keywords traffic

  • Visibility against competitors

​The Bad

  • The company does not offer free trial

  • The report limits are limited 

  • Only one user even for the most expensive plan

  • Its link indexing is limited as compared to its competitors

Price Plan

ahrefs
Semrush
Aherfs

Core Features

The Good & The Bad

MANGOOLS

  • Helps you find the right keyword with high volume and less difficulty

  • Find out what keyword works best for your competitors

  • Find out search volumes along with historical data, seasonal keywords/topics to boast traffic

  • Find out location based  keywords of almost 50 thousand locations

  • Outrank your competitors with 45 plus SEO metrics

  • Enhance local SEO with original preview from 50 thousand worldwide locations

  • Performance Index helps to improve the website ranking 

  • Mangool provides daily updates on your website ranking

  • Find out website standings anywhere in the world

  • Get periodic reports and alerts to keep the user updated

  • Mining the strongest backlinks from competitors

  • Evaluate backlink SEO power using metrics such as citation flow and trust flow

  • Check the  placement of the links in the site preview

  • Find out any website's SEO using metrics as Moz and Majestic 

  • Discover the status of backlink health profile as 
    Junky reference domains can be detrimental  for website SEO

  • Site Profiler will help identify and steer the efforts towards traffic generating topics or blogs

​The Good

  • Very affordable deal amongst its competitors

  • Mangool dashboard is quite simple and easy to understand

  • Keyword finder

  • Google SERP checker & watchers

  • Link miner 

  • Site profiler

​The Bad

  • Sometime the site profiler displays inaccurate data on back link results

  • Browser extensions are out of date

Price Plan

  • Mangools Basic :  49 $ / mo

  • Mangools Premium : 69 $ / mo

  • Mangools Agency : 129 $ / mo

mangools
Mangool

Core Features

The Good & The Bad

SPYFU

  • Track your SEO rankings on Bing Google, and Yahoo

  • SpyFu select a competitor, his keyword and clicks he get with unlimited downloads

  • By typing in your domain, SpyFu will steer your towards your core keywords 

  • SpyFu analyses your competitor and yours website and advises you on the most profitable keywords

  • SpyFu makes an effort to save your dollars by steering clear of dead words by evaluating 16 years of paid campaign

  • Spyfu will track, ranking tracker in the PPC ad and will suggest you the most profitable words and suggest any improvement 

  • SyFu carryout a competitor analysis, discover their profitable keywords , the click they get and allows the user to download a copy of it

  • Monitor competitors in your SEO niche and see in any changes in their rankings and content

  • Get a complete rank history of web page on a keyword. Find our what made its rise or fall 

  • Discover the backlinks of your competitors and discover the exact backlink which outranked them

  •  Get ideas for the most targeted keywords, filter the results by volume, Clicks, rate, SEO difficulty, cpc, and many more

  • Find a list of keyword, SpyFu will organize them and add CpC data and search volume

  • Select a keyword and SpyFu will help you find backlinks and site for that word

  • Deeper insight into SERP analysis

​The Good

  • The website gives you a great insight into competitor analysis in the following fields:-

    • SEO analysis​

    • Paid campaign

    • Keyword analysis

    • Backlinks

​The Bad

  • The interface is a bit too technical

  • Data mostly available pertaining to US & UK

  • Sometime its loading takes time

Price Plan

Basic Plan​

  • Basic :  39 $ / mo

Pro Plan

  • Pro Plan :  49 $ / mo

SpyFu
SPYFU

Core Features

The Good & The Bad

ANSWER THE PUBLIC

  • Discover unlimited keywords, from  every angle according to the user need

  • Get latest topic alerts about the seasonal shifts & brand trends, what type of queries people are looking for and be the first to answer with Search listening alerts

  • Discover and compare changes in search behavior over time

  • Manage research projects in dedicated folders

  • It allows you to download your filtered research in a CSV file

  • Answerthepublic unlike others allows you to form a team and your incorporate colleagues in your projects

  • Get alert about the reputation of brand or product search and positive or negative trends

  • Answerthepublic allows you to keep an eye your competitors, their products and what works best for them

  • Make or create new content according the changing trends or latest search queries

  • Get a detail SEO insight around your researched keywords and adjust accordingly

  • It provides searches in a very unique way as How/When/Why/What

 

The Good

  • Unique dashboard showing in searches in innovative way 

  • Multiple users which increases with every plan unlike offered by its competitors

  • Topic alerts

The Bad​

  • It does not give search volumes or difficulty level of a particular keyword

  • The free version have a very limited number of searches per day

Price Plan

  • Monthly Plan :  99 $ / mo

  • Expert Plan : 199 $ / mo

Answer the Public
ANP

Core Features

The Good & The Bad

SERPSTAT

  • The largest database of keyword collect the popularity, volume, keyword difficulty and competition with regional results and also on competitors niche

  • The Keyword tool helps you find keyword options, plan for content creation, keyword difficulty, seasonal keywords trends and the leaders in your niche

  • Discover trends in popular keywords and regional popular searches and improve page ranking

  • With Keyword tool name articles and videos using keywords and embed them in your content and blogs 

  • Analyze 100,000 keywords and a full list of domains with 18 metrics

  • Analyze the SEO for subdomains of your website

  • Compare data from Five Search databases simultaneously

  • Use global and local SERP checkers to monitor website search results in desktop and mobile to boost traffic

  • Get an overview of the website ranking with google SERP tracker, compare it with the competitor, and discover new possibilities to improve ranking and boast traffic 

  • Competitor Analysis Tool help find the relevant competitor, their Keyword which bring traffic, estimated budget and monitor all their ads

  • Backlink analysis specialized in examining link donors, backlinks, malicious links, anchors, identify authoritative site to improve search engine ranking, find out low quality backlinks to avoid penalties

  • Backlink audit tool analyze the the most profitable backlink of your competitor and their top pages

  • Site audit tool carry out audit of the site for any technical issue and recommend solutions

​The Good

  • Keyword tool to discover trends in popular keywords and regional popular searches and improve page ranking

  • Compare data from Five Search databases simultaneously

  • Competitor Analysis Tool help find the relevant competitor, their Keyword which bring traffic, estimated budget and monitor all their ads

  • Backlink audit tool analyze the the most profitable backlink of your competitor and their top pages

  • Site audit tool 

​The Bad

  • Too much data can be overwhelming for new users

  • SEO research data can be inaccurate sometimes

  • Some regional reports are little inaccurate

Price Plan

  • Lite : 55 $ / mo

  • Standard : 119 $ / mo

  • Advanced : 239 $ / mo

  • Enterprise  : 399 $ / mo

Serpstat