What are the Main Pillars of Digital Marketing

BEST
SEO
TOOLS
Core Features
The Good & The Bad
SEMRUSH
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Powerful Keyword research tools to boast traffic and improve Serp ranking
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Technical SEO tools to analyze site health and its crawlability with ideas to improve site ranking
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Grow the website traffic with competitor analysis tools
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Grow amazon business with traffic insights, listing alerts, product research and PPC optimizer and many more
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Tools for content marketing to create data rich content strategy for your audience
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Tools for local SEO to increase website traffic with position checking and on Page SEO checker
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Improve your Google's SERP ranking with position tracking and many more
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Streamline and grow social media management with Semrush monitoring and ads management
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Backlink analysis with backlink analytics, backlink gap and Backlink Audit Tools
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Competitive analysis tools for SEO like keyword gap, organic research and backlink analytics
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Get topic ideas with Semrush distribution and content creation tool like content marketplace and topic research
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Content SEO optimization with SEO content template and SEO Writing Assistant
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Understand the market trends with market analysis tool of 190 countries with more than 500 TB data
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Keyword magic tool, keyword manager and PPC keyword tool for PPC keyword research
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SEO writing assistant and On page SEO Checker tools for website monetization, a powerful tool for AdSense publishers, bloggers and affiliate managers
The Good
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Powerful Keyword research tools to boast traffic and improve Serp ranking
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Semrush helps you find any issue or error in your website and also resolve it
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Tools for content marketing to create data rich content strategy for your audience
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Tools for local SEO to increase website traffic with position checking and on Page SEO checker
The Bad
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Semrush require skills to understand all the features it offers
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Its price is expensive and the no of features with Pro user are also limited
Price Plan
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Pro (For newbies) : 119.95 $ / mo
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Guru (SMEs or growing agencies) : 229.95 $ / mo
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Business (For large agencies) : 499.95 $ / mo

Core Features
The Good & The Bad
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Lite : 99 $ / mo
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Standard : 199 $ / mo
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Advanced : 499.95 $ / mo
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Enterprise : 999.95 $ / mo
AHREFS
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Unlimited number of verified projects can be tracked after verification of ownership
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Google search console can be connected which can switched over for an overview
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Folder option where all your projects can sorted
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Get email notification for the projects
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Thousands of keyword collection from 171 countries with data from 10 search engines
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Displays keyword difficulty score to find where keyword stands
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Ahref shows estimated number of people clicking a keyword with Click metrics
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Ahref gives a quick overview of top ranking pages and SEO metrics
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With Ahref you can also save a keyword for future reference
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Get an idea of the trending keywords with search volume
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Find, prioritize, and filter best keywords
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Advanced tool for a deeper look like Clicks, Clicks per search, % of Clicks, % of Paid Clicks vs Organic Clicks and Return rate
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Get the traffic potential of your potential keyword in the SERP overview report
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Thorough analysis of the website health, SEO issues and provide recommended solution
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Aherf highlights 100 plus pre identified SEO related issues like performance, HTML tags, social tags, content quality, localization, incoming links and outgoing links
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Ahrefs monitor your Google ranking through Ranking tracker both on Desktop and mobile
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Get a clear visibility of SEO progress by Rank tracker progress
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Ahref gives you a visibilty against your competitords and reports on three area as Ranking progress, SERP features and Search traffic
The Good
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Unlimited number of verified projects
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Site audit
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Ranking tracker
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Click map
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Advanced research tools for deeper looks
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Potential keywords traffic
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Visibility against competitors
The Bad
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The company does not offer free trial
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The report limits are limited
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Only one user even for the most expensive plan
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Its link indexing is limited as compared to its competitors
Price Plan

Core Features
The Good & The Bad
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Helps you find the right keyword with high volume and less difficulty
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Find out what keyword works best for your competitors
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Find out search volumes along with historical data, seasonal keywords/topics to boast traffic
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Find out location based keywords of almost 50 thousand locations
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Outrank your competitors with 45 plus SEO metrics
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Enhance local SEO with original preview from 50 thousand worldwide locations
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Performance Index helps to improve the website ranking
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Mangool provides daily updates on your website ranking
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Find out website standings anywhere in the world
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Get periodic reports and alerts to keep the user updated
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Mining the strongest backlinks from competitors
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Evaluate backlink SEO power using metrics such as citation flow and trust flow
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Check the placement of the links in the site preview
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Find out any website's SEO using metrics as Moz and Majestic
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Discover the status of backlink health profile as
Junky reference domains can be detrimental for website SEO -
Site Profiler will help identify and steer the efforts towards traffic generating topics or blogs
The Good
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Very affordable deal amongst its competitors
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Mangool dashboard is quite simple and easy to understand
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Keyword finder
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Google SERP checker & watchers
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Link miner
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Site profiler
The Bad
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Sometime the site profiler displays inaccurate data on back link results
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Browser extensions are out of date
Price Plan
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Mangools Basic : 49 $ / mo
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Mangools Premium : 69 $ / mo
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Mangools Agency : 129 $ / mo
Core Features
The Good & The Bad
SPYFU
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Track your SEO rankings on Bing Google, and Yahoo
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SpyFu select a competitor, his keyword and clicks he get with unlimited downloads
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By typing in your domain, SpyFu will steer your towards your core keywords
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SpyFu analyses your competitor and yours website and advises you on the most profitable keywords
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SpyFu makes an effort to save your dollars by steering clear of dead words by evaluating 16 years of paid campaign
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Spyfu will track, ranking tracker in the PPC ad and will suggest you the most profitable words and suggest any improvement
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SyFu carryout a competitor analysis, discover their profitable keywords , the click they get and allows the user to download a copy of it
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Monitor competitors in your SEO niche and see in any changes in their rankings and content
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Get a complete rank history of web page on a keyword. Find our what made its rise or fall
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Discover the backlinks of your competitors and discover the exact backlink which outranked them
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Get ideas for the most targeted keywords, filter the results by volume, Clicks, rate, SEO difficulty, cpc, and many more
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Find a list of keyword, SpyFu will organize them and add CpC data and search volume
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Select a keyword and SpyFu will help you find backlinks and site for that word
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Deeper insight into SERP analysis
The Good
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The website gives you a great insight into competitor analysis in the following fields:-
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SEO analysis
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Paid campaign
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Keyword analysis
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Backlinks
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The Bad
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The interface is a bit too technical
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Data mostly available pertaining to US & UK
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Sometime its loading takes time
Price Plan
Basic Plan
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Basic : 39 $ / mo
Pro Plan
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Pro Plan : 49 $ / mo

Core Features
The Good & The Bad
ANSWER THE PUBLIC
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Discover unlimited keywords, from every angle according to the user need
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Get latest topic alerts about the seasonal shifts & brand trends, what type of queries people are looking for and be the first to answer with Search listening alerts
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Discover and compare changes in search behavior over time
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Manage research projects in dedicated folders
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It allows you to download your filtered research in a CSV file
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Answerthepublic unlike others allows you to form a team and your incorporate colleagues in your projects
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Get alert about the reputation of brand or product search and positive or negative trends
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Answerthepublic allows you to keep an eye your competitors, their products and what works best for them
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Make or create new content according the changing trends or latest search queries
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Get a detail SEO insight around your researched keywords and adjust accordingly
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It provides searches in a very unique way as How/When/Why/What
The Good
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Unique dashboard showing in searches in innovative way
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Multiple users which increases with every plan unlike offered by its competitors
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Topic alerts
The Bad
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It does not give search volumes or difficulty level of a particular keyword
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The free version have a very limited number of searches per day
Price Plan
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Monthly Plan : 99 $ / mo
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Expert Plan : 199 $ / mo

Core Features
The Good & The Bad
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The largest database of keyword collect the popularity, volume, keyword difficulty and competition with regional results and also on competitors niche
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The Keyword tool helps you find keyword options, plan for content creation, keyword difficulty, seasonal keywords trends and the leaders in your niche
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Discover trends in popular keywords and regional popular searches and improve page ranking
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With Keyword tool name articles and videos using keywords and embed them in your content and blogs
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Analyze 100,000 keywords and a full list of domains with 18 metrics
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Analyze the SEO for subdomains of your website
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Compare data from Five Search databases simultaneously
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Use global and local SERP checkers to monitor website search results in desktop and mobile to boost traffic
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Get an overview of the website ranking with google SERP tracker, compare it with the competitor, and discover new possibilities to improve ranking and boast traffic
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Competitor Analysis Tool help find the relevant competitor, their Keyword which bring traffic, estimated budget and monitor all their ads
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Backlink analysis specialized in examining link donors, backlinks, malicious links, anchors, identify authoritative site to improve search engine ranking, find out low quality backlinks to avoid penalties
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Backlink audit tool analyze the the most profitable backlink of your competitor and their top pages
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Site audit tool carry out audit of the site for any technical issue and recommend solutions
The Good
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Keyword tool to discover trends in popular keywords and regional popular searches and improve page ranking
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Compare data from Five Search databases simultaneously
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Competitor Analysis Tool help find the relevant competitor, their Keyword which bring traffic, estimated budget and monitor all their ads
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Backlink audit tool analyze the the most profitable backlink of your competitor and their top pages
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Site audit tool
The Bad
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Too much data can be overwhelming for new users
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SEO research data can be inaccurate sometimes
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Some regional reports are little inaccurate
Price Plan
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Lite : 55 $ / mo
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Standard : 119 $ / mo
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Advanced : 239 $ / mo
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Enterprise : 399 $ / mo