What does SEO stand for? SEO stands for Search Engine Optimization. You might be asking, how to optimize your website for SEO? How to improve SEO? Well, look no further, because this article will answer all of your questions.
First of all, you need to get an increased conversion rate. This is a handy tool because people don’t talk about Conversion Rate Optimization a lot. If you search Google for SEO optimization tools, you’ll get an SEO tools list for it.
But no one tells you this secret additional tool to optimize your website for SEO. So in this article, we will focus super-hidden tool that will guarantee your website’s success.
Now, you might be super confused about this, so let’s start with an example:
If 100,000 people visited your website and out of those people, 3,000 people bought your product then your conversion rate will be; 3,000/100,000*100 = 3
Thus if 10,000 people bought your product, your conversion rate would be 10 percent. Look at the difference in your website’s performance a little optimization made.
That 3 percent was converted to 10 percent. It might not seem much in percentage but look at the numbers. 3,000 compared with 10,000. If you calculate the expenditure according to your product expense, look at how much your website can flourish by Conversion Rate optimization.
Therefore, for this article, we will focus on this handy tool and a list of SEO tools that do conversion rate optimization too. This will guarantee 100 percent success for your website, but only if you put in the hard work and do it properly.
There are two types of conversions:
Macro type of conversions. These are the goals that a website has as its primary mission.
It could be a customer buying a product, which is of course the whole point of your website. It could be a fitness website that sells products related to your gym or something else.
It could be a food website that sells products related to it. Or it could a general Amazon Affiliate website which sells products for others. In short, the main focus of most websites is to sell something.
Micro type of conversions means the secondary goals of a website. It might be a higher click rate, subscribing to the email, clicking on links, or just a higher traffic.
Now let's talk about some tools which can be used to help optimize your website for higher click rate. Because this in turn optimizes your website for SEO as well. Conversion Rate Optimization might be considered a type of SEO. Because the main goal of SEO is to make your website more visible to potential customers.
This tool works best because you just have to focus on one thing, boosting your sales. This can be done by focusing on this type of optimization. Because you essentially are receiving more incentives from the same amount of customers.
You need to draw in your customer, but that only works to an extent. You can have the most beautiful website, layout, and call to action but if there aren’t any conversions then it is not worth it.
You need to make them stay, and running a website is a lot like marketing. You might get the customer to walk into your market, your store, or your company, but you need to be safe enough to make them stay. To convert them into loyal customer who refers you in every social media post.
To start doing something, you need to have a ‘why’ ‘what’ and a ‘how to do it.’ I have explained the ‘what’ that is, conversion rate optimization. So now that we know our ‘why’ let’s see some tools for Conversion Rate Optimization, which will be our ‘how:’
1. Google Analytics
Okay so let’s start with our first tool, Google Analytics. It is a tool to see how many visitors are coming to your website, the click rate, bounce rate, etc.
The second tool is Heatmaps which is a tool to check the places on your site where the most clicking activity occurs. This isn’t a website, but a report that you can create to feature the hot and cold areas of your website.
Now let’s move on to the third tool, Crazyegg. This is actually a website that is like discovering a goldmine. It has everything from blogs to improve your writing skills to actually improving your website.
They have a team of skilled experts that are ready to help you with your website, and fix what isn’t working. What could be better than this, especially for a beginner?